THE PREMIER INTERNATIONAL SURF CRAFT SERIES.

WHERE THE WORLD MEETS THE OCEAN.



Maxum Watches Joins the Shaw and Partners World Ocean Series as Official Timewear Partner

Australian watch brand Maxum, keeping time since 1999, joins the world's richest surf sports series for the summer.

The Shaw and Partners World Ocean Series is proud to welcome Maxum as its Official Timewear Partner. Maxum will be on the beach at events all summer long, with giveaways for fans and competitors along the way.

“We’re thrilled to be the Official Watch Partner of the Shaw and Partners World Ocean Series. Maxum has been building tough, ocean-ready watches in Australia for 25 years, and partnering with a series that celebrates the ocean and the people who compete in it is a perfect fit. We can’t wait to see our watches out on the water, and to be part of the series.”

– Maxum

In a sport where races are won and lost by fractions of a second, timing is everything. Now the series has a partner built for exactly that, and for the salt, sand and surf that come with it.

Keeping Time Since '99

Maxum was born in Australia in 1999 with a simple idea: watches that keep up with the way Australians actually live. That means early surfs before work, long days on the sand and weekends spent chasing swell up and down the coast.

For more than 25 years the brand has drawn its design straight from Aussie beach and surf culture. Every Maxum blends form, function and fashion, and is engineered to embrace the Australian way of life. Most pieces are water resistant to 100 metres, so they're made to be worn in the water, not just near it.

The brand's philosophy is summed up in its own words: Time is precious. Get the most out of every minute.

On the Beach All Summer

Maxum won't just be a logo, The team will be on site at World Ocean Series events right through summer, so come down, say hello and check out the range up close.

Keep an eye out for Maxum giveaways at every stop, with watches up for grabs for fans on the beach and online. Follow the Shaw and Partners World Ocean Series on Instagram and Facebook for how to enter at each event.

Exclusive Offer for World Ocean Series Fans

Can't make it to the beach? Maxum is giving the Shaw and Partners World Ocean Series community 30% off full-price watches.

Scan for 30% off Maxum with code WOS

30% off applies to full-price watches only.


“Maxum is proud to be the Official Watch Partner of the Shaw and Partners World Ocean Series, a natural fit for a brand that’s spent 25 years building watches for life in and around the ocean.”

Welcome to the team, Maxum. See you on the sand.